Privacy and Security
You are welcome to access our site without disclosing your personal data. On this page, you will find information about the ways in which we collect and use personal data about you. Any changes we may make to what we do with your personal data in the future will be posted on this page.
If you have a question which is not answered by the information on this page or in the leaflets available to download, please use the contact details at the bottom of this page to get in touch with us.
This policy does not cover links to third party sites.
What information do we collect?
If you contact us through our website, we may keep a record of that correspondence; details of transactions you carry out through our website and details of your visits to our website including but not limited to, traffic data, location data, weblogs and other communication data.
We may also ask you for information when you report a problem with this website. We also collect non-personal information such as browsing data to help us to monitor and improve the performance of our website and other online tools.
How do we use personal information?
We may use your personal data in the following ways:
• To ensure that content from our website is presented in the most effective manner for you and for your computer.
• To provide you with information, products or services that you request from us or which we feel may interest you. Where you have provided your postal address, telephone number or email address, we take that to indicate that you agree to this use of your personal data. You may contact us at any time to request that your personal data is not used for direct marketing purposes.
• To carry out our obligations arising from any contracts entered into between you and us.
• To notify you about changes to our website and the services we provide.
We will only use any personal information you send us for the purposes for which you provide it.
How do we protect personal information?
We will only hold your information for as long as necessary. This information might be shared with marketing organisations who work with Alzheimer Scotland. They cannot reuse it in any way without our permission and we ask them to delete the information once it has been used.
All employees who have access to your personal data are obliged to respect the confidentiality of this information. We deliver training to our staff to make sure this happens. If you do not want us to use your data for news, updates or promotional messages, please tick the relevant box situated on the form on which we collect your data.
Alzheimer Scotland tries to keep the information we have about you accurate and up to date. If you find errors or inaccuracies in your data, we will erase, complete or amend that information upon request. You can ask us whether we are keeping personal data about you by writing to:
Information Governance Manager, Alzheimer Scotland, 160 Dundee Street, Edinburgh. EH11 1DQ or by emailing firstname.lastname@example.org.
You can make a subject access request about the data we hold on you. Before we can respond to your request we require proof of identification e.g. a copy of a valid passport or a valid UK driving licence. Once we have received this along with full details of your request we aim to respond as soon as possible in a maximum of 40 days (as permitted be the law).
Cookies and analytics
Guidance on what cookies are is available here.
This section contains information about the cookies used by this website and other Alzheimer Scotland online platforms.
What are cookies?
• allow users to log in to the website;
• check that cookies can be set and therefore determine whether a user is able to log in;
• store a reference to form data that is stored on the web server; • help us better understand how visitors engage with this website;
• help us ensure that our marketing is as cost-effective as possible. This site uses both first party and third party cookies.
Cookies help us to ensure that our website is as good as it can be for our users, and that all our digital marketing is as efficient as it can be (so we spend less money). Cookies pose little threat to your privacy, but some people may want to turn them off anyway.
Please be aware that if you disable all cookies, some elements of our website may not work properly (such as using our online shop or event registration).
Firefox: Enable and disable cookies that websites use to track your preferences
Safari: Managing Cookies
Google Chrome: Manage cookies
Opera: Security & Privacy in Opera
Internet Explorer: How to manage cookies in Internet Explorer 9, How to delete cookie files in Internet Explorer
Cookies we use
This section lists all the cookies used by Alzheimer Scotland.
We use Google Analytics to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used before coming to this site. We may use Google Analytics for the following purposes:
• Google Analytics Demographics and Interest Reporting. Alzheimer Scotland uses data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics to inform our marketing strategy.
Visitors can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using Google’s Ad Settings page.
Visitors can opt out of Google Analytics using this browser add-on.
Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.
Google Analytics employs cookies to collect data about how visitors are using the websites. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behaviour on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.
• __utma – This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.
• __utmb – This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes.
• __utmc – Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser.
• __utmz – This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site.
• _dc_gtm_UA-2332956-1 – This cookie is used to inform, optimise and serve ads on sites across the internet based on your prior visits to this website.
• _ga – this is used to distinguish users and expires after two years.
We also make use of AdWords re-marketing functionality. This allows us to target people who have previously visited our site with display advertising. In order to do this, we make use of AdWords re-marketing tags that set information within a doubleclick.net cookie. Doubleclick.net is the domain that serves ads for Google’s Display Network. Google serve their ads based on a visitor’s interests and you can find out more information by visiting Google Ad Preferences.
We also use Google’s doubleclick.net cookie for conversion tracking purposes, to track the performance of our AdWords campaigns. If you visit certain pages on our website within 30 days of clicking on one of our ads, Google (and Alzheimer Scotland) will be able to tell that your visit was a result of a click on one of these ads.
Social network sharing
Twitter uses both session cookies and persistent cookies to improve their service including understanding user interaction, monitor aggregate usage and web traffic routing.